Director of Growth Marketing Job at Spotix Inc., North Liberty, IA

bkZEZ1d4M0xXWktqMnBmZjAraVRFT09RK0E9PQ==
  • Spotix Inc.
  • North Liberty, IA

Job Description

Director of Growth Marketing

Location: North Liberty, IA — Full‑Time (Remote work may be an option)

Reports to: President

Functions you'll lead: (direct or via managers): Performance Marketing, Brand/Content, and Category & Promotions; partnership with eCommerce Operations and Sales.

The Role

Spotix is an eCommerce leader in Hearth, Patio, and BBQ products. We’re looking for a Director of Growth Marketing who owns profitable growth across paid, owned, and organic channels—someone who can set strategy, lead and grow a modern digital team, and turn first‑party data, creative, and product assortment into revenue. You’ll manage the marketing P&L, build high‑leverage programs (acquisition and retention), and uplevel our measurement so decisions are fast and data‑driven.

What you’ll do

Own the growth plan & budget

  • Set a clear growth roadmap with quarterly Rocks; manage a channel budget across Paid Search/Shopping (incl. PMax), Paid Social/Video, Display/YouTube, Affiliates/Influencers, and testing into emerging/retail‑media opportunities.
  • Manage contribution margin and blended MER/CAC→LTV , not just channel ROAS.
  • Forecast, track, and reallocate spend dynamically based on demand, inventory, and margin.

Lead Performance Marketing

  • Build a rigorous acquisition engine: value‑based bidding, audience and creative testing, and incrementality experiments.
  • Oversee product feed health (GMC/Bing), custom labels (margin/inventory/promo), and coverage for Shopping and PMax.
  • Ensure privacy‑resilient measurement: GA4, server‑side tagging, UTM discipline, and lift/incrementality testing.

Scale Owned‑channel revenue

  • Grow Email/SMS into a major revenue share via lifecycle automation: welcome, browse/abandon, price‑drop, in‑stock, post‑purchase, replenishment, win‑back, VIP/loyalty and referral.
  • Drive segmentation using first‑party data (RFM, lifecycle stage, category interest) and deliver creative that matches customer intent.

Raise organic demand & conversion

  • Oversee Off-page SEO, content strategy, and some on-page components (buying guides, blogs, and video/UGC).

Merchandising & promotions

  • Build an annual promo calendar with the Category & Promotions function; align with inventory health and margin guardrails.
  • Use pricing tests and promo mechanics to maximize sell‑through without eroding profit.

Team, partners, & platforms

  • Coach managers and specialists (Performance, Brand/Content, Category /Promotions); set crisp scorecards and career paths.
  • Select and manage agencies/tech (ESP/CDP, feed mgmt, A/B testing, analytics/BI, review/UGC, attribution).
  • Champion creative excellence—rapid iterations of ad concepts, video, and landing pages.

Compliance & brand

  • Maintain brand consistency across channels; ensure CAN‑SPAM/TCPA/privacy compliance and accessible, inclusive content.

What success looks like (first 6–12 months)
  • Hit target MER while growing revenue and new customers .
  • Email/SMS contribution increases meaningfully (e.g., +5 pts of revenue share) with automated flows carrying the majority.
  • Shopping/PMax efficiency improves via feed quality and value‑based bidding; 
  • \wasted spend from OOS/items with thin margin is reduced.
  • A single source of truth dashboard and an experimentation roadmap are live.

What you bring

  • 7–10+ years leading digital‑first eCommerce marketing with direct ownership of revenue and budgets; proven record scaling hardgoods or considered‑purchase categories.
  • Deep hands‑on knowledge of Paid Search/Shopping (incl. PMax) and Paid Social/Video , and how to orchestrate them with Email/SMS, SEO/Content, and CRO.
  • Fluency in GA4 , and first‑party‑data strategy; comfort with cohort/LTV analysis and incrementality testing.
  • Experience managing product feeds and labels 
  • Lifecycle expertise with modern ESP/CDP tools (Klaviyo).
  • Strong team leadership: hiring, coaching, agency management, and cross‑functional execution with eCommerce Ops and Merchandising.
  • Excellent planning, budget/forecasting, and communication; bias to action and experimentation.

Nice to have

  • Background with B2B + B2C models, retail‑media networks, or marketplaces; analytics/BI skills helpful.

Why You Should Work at Spotix:

We offer competitive pay in a growing online landscape with a fun work environment and unique employee benefits – like Friday afternoon cookouts. We’re a team of talented and motivated individuals that have helped create a business from the ground up, all through intuition and hard work to seek positive, measurable results. If you are inspired by our mission, and are hungry to demonstrate your unique ability, then Spotix is the place for you.

Benefits Package:

  • Employee Insurance Plan (Health (W/HSA option)
  • Spotix 401K – 100% match up to 3% Contribution Max
  • Long term disability, Short Term Disability
  • Life Insurance
  • Paid vacation & holidays
  • Employee discounts on products
  • Paid maternity/paternity leave
  • Casual dress code

Job Tags

Full time, Temporary work, Casual work, Remote work,

Similar Jobs

Visiting Rehab and Nursing Services

Physical Therapy Assistant - PTA - New Grad Job at Visiting Rehab and Nursing Services

 ...Pay While You Learn: $32$35 per visit ~ Choose Your Own Schedule: Flexible hours so you can find your rhythm ~ Full-Time Perks: Medical, dental and vision ~ PTO & Paid Holidays: Actual time off to recharge ~401(k) with Match: Because its never too early to think... 

Doggett Toyota Lift

Service Writer Job at Doggett Toyota Lift

 ...Classification Non-Exempt Job Summary The Service Writer works under close supervision of the Branch Parts and Service Manager and is responsible for preparing parts and service quotes. Essential Functions Provide service information to customers, schedule... 

Grace Health

Burmese Interpreter - In Person/Onsite Job at Grace Health

 ...Join the Grace Health Team as a Burmese Interpreter!We're looking for a skilled Burmese Interpreter to become part of our team. We offer...  ...patient and provider. 2.Contacts Burmese speaking patients by phone to communicate needed information.3.Translates English... 

FoundRae

Jewelry Designer Job at FoundRae

 ...WHO WE ARE : The FoundRae Collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express...  ...have to do is claim it. POSITION SCOPE: The Jewelry Designer will be a key member of the design team, contributing to seasonal... 

North Mechanical Contracting and Service

Safety Director Job at North Mechanical Contracting and Service

 ...detail-oriented Safety Director to join our Safety Department at our Indianapolis location. This is a full-time, onsite position with travel to remote offices and jobsites working Monday through Friday. In this role, youll be at the heart of our safety operations...